Customer Segments

For whom are we creating value?
Collectors as well as restaurants.

Who are our most important customers?
Yet to be determined

How will we use the following markets:

Mass Market- appeal to contemporary taste and up to date style as presented by ceramic publications.

Niche Market- Japanese style

Segmented- Use of different aesthetic types within the range of products.

Diversified- Internet, retail Gallery, trade shows, art fairs